Wednesday, October 04, 2006

Oh I just found that my Ventromedial Prefrontal Cortex is probably damaged! :) This I found while reading "Blink" by Malcom Gladwell the author of The Tipping Point. The tag line of this book is "The power of thinking without thinking"...

Anyway in this book there is a mention about the Implicit Association Test (IAT) developed at Harvard. I would encourage you to go and take a few of them. The tests are available at: implicit.harvard.edu/implicit

What these tests measure is our attitude towards things at an unconscious level. Varied subjects like racism, religion, computer operating system preference etc. We are probably not even aware that we have such an attitude. This attitude is the first thing that comes out even before we have had a chance to think when we are faced with a particular situation or circumstance.

The book says "The disturbing thing about the test is that it shows our unconscious attitudes may be utterly incompatible with our stated conscious values". I didn't find too many discrepancies in mine but in case if you do find that, for example you have a racist implicit attitude then there is a way to deal with such things. What you do is to increase familiarization with what you have an negative attitude against. Spend time in the environment in which you have developed a bias against. Learn about the good things of that aspect because it is the bad things that you have absorbed from the evironment around you and hence developed the implicit preference...

There are some tests related to India also at: implicit.harvard.edu/implicit/india/

1 comment:

Antara said...

A note to the Team (Ex-Team): Beware your manager is insensitive to future consequences, positive or negative, and is primarily guided by immediate prospects!!